100 Absolute Best October Prime Day Deals (2023)

Amazon Prime Day Part II is here, and that means a fresh batch of Prime Day deals. Technically Amazon calls this Prime Big Deal Days, but like most people, we think of it as Prime Day Deux. As usual, most of these Prime Day deals require a Prime membership, but you can snag a 30-day free trial to make the most of the event. We’ve been combing Amazon’s website to bring you the best discounts on laptops, tablets, kitchen and home gear, headphones, and plenty more.

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout the sale event.

Updated October 10: We’ve added deals on toys and personal care items, plus updated prices throughout.

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Table of Contents

• Amazon Device Deals
• Laptop and Accessory Deals
• Tablet Deals
• Watch Deals
• Phone Deals
• Headphones Deals
• Kitchen Deals
• Coffee Deals
• Mattress Deals
• Smart Home Deals
• Home and Personal Care Deals
• Vacuum Deals
• Lego and Other Toy Deals
• TV and Soundbar Deals
• Camera Deals
• Prime Day FAQ

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Amazon Device Deals

Photograph: Amazon

The discount will apply automatically during checkout once you meet the $40 order threshold on select products. Amazon-branded products range from home essentials like paper towels and batteries to snacks, office supplies, over-the-counter medicines, and more. This deal is an easy way to stock up on frequently-used items for cheap.

Amazon devices are almost always going on sale, but this is an especially nice deal since it comes with a free smart plug that typically sells for about $20. It isn’t the same exact model, but a similar Kasa plug is the top pick in our Best Smart Plugs guide. The Echo Dot (5th Gen) is one of our favorite Alexa speakers. You can use the included smart plug to do things like ask Alexa to turn off your box fan or turn on a lamp. 

Other Echo Show devices are also on sale, but the Echo Show 8 is our favorite. This product comes with a free trial of Alexa Together, an Amazon service that aims to replicate the tasks of a caregiver. It usually costs $20 per month. Set a reminder to cancel it if you aren’t interested in subsequent charges. 

The Echo Studio is the best-sounding Alexa speaker, but it’s also pretty expensive. This price matches a low we’ve seen just once before. It has more powerful sound in general, but the changes are especially noticeable on the low end. Check out our Best Smart Speakers guide for additional details and recommendations.

Photograph: Amazon

This matches the price we saw in July for the best Kindle for kids. It’s waterproof and has adjustable warm lighting for reading at night. If your kid is really into the Warrior Cats books, there is a special edition just for them for $120. The standard Kindle Kids is also on sale and it’s a bit cheaper at $80 ($40 off), but it lacks the adjustable warm lighting and waterproofing. Whichever you get, Amazon throws in a protective case, a one-year subscription to Amazon Kids+, and a two-year no-questions-asked replacement guarantee. 

The other Kindles are more affordable, so there’s no practical reason to spend the cash for the Oasis. But if you’re like me and love physical page-turn buttons, you may want to consider this one. We think it’s probably due for an update soon though.

Photograph: Amazon

If you like to take digital notes, the Kindle Scribe (8/10, WIRED Recommends) is the first of Amazon’s e-readers that lets you write on the enormous 10.2-inch screen like a regular notebook. However, if you want to write in the margins of books, you’ll have to settle for using sticky notes. That’s frustrating given the point of spending this kind of money is to write on it (marking up books is better on the Kobo Elipsa).

Photograph: Amazon

The Fire Max 11 (5/10, WIRED Review) is Amazon’s biggest, nicest, and most overpriced Fire tablet. This deal makes it much more palatable. The display and new fingerprint sensor are nice, as is the ability to use the keyboard without resorting to Bluetooth, but the Fire OS operating system leaves much to be desired (like a decent app store). Still, if you’re set on a Fire tablet and you want a big display, this isn’t a bad deal.

Laptop and Accessory Deals

MacBook Air

Photograph: Apple

The 2023 MacBook Air (8/10, WIRED Recommends) is one of our favorite laptops this year. It has an excellent six-speaker sound system, a 1080p front-facing webcam, and a 10-core variant of the M2 processor the previous year’s model came with. It’s blazingly fast for most normal work and can even handle some light video editing and other heavier tasks. 

This is last year’s 13-inch MacBook Pro (7/10, WIRED Review) with the M2 chip and Touch Bar. It has the same processor that’s in the new MacBook Air (our top pick for most people) and doesn’t offer any major hardware upgrades except for a fan, which allows the processor to get a little warmer and eke out more power over a longer period of time. This helps if you’re working on pro-level tasks like video editing but can’t spend the premium that Apple charges for its bigger Pro models.

We’re still in the process of reviewing the Razer Blade 14, but we can spoil it now and tell you it’s earning an 8/10, WIRED Recommends award. It has a gorgeous 16:10 display, plenty of USB ports, a full-size HDMI output, and an Nvidia RTX 3080 Ti, with the option to upgrade to the 40-series, giving it plenty of power to tear through the toughest games. It’s the laptop WIRED reviewer Eric Ravenscraft used through Starfield’s launch weekend; it has proven its worth already.

Photograph: Das Keyboard

You may have to click on “See More Buying Options” to see this deal. The Das Keyboard MacTigr pairs well with Apple’s laptops and PCs. It has a dedicated Mac layout, Cherry MX Red switches, a two-port USB-C hub, and a high-quality, all-metal build. It rarely goes on sale.

One of our top picks from our building your own PC guide, AMD’s 16-core behemoth is a killer CPU for high-end 4K or 144-Hz gaming. It has some special requirements. It gets so hot there’s no way you should put it into a PC without a liquid cooler like the Asus ROG Ryujin II Liquid Cooler.

Plugable’s USB-C Triple Display Docking Station is a great choice, especially for anyone using more than one monitor. It supports up to three displays at once (either HDMI or DisplayPort for each). The dock also packs six USB 3.0 ports (two on the front, four in the back) and a gigabit Ethernet port. Whenever you come back to your workstation with your MacBook, all you have to do is plug it in and you instantly have a multi-monitor setup. With an output of up to 60 watts, you can use the dock to charge your laptop too.

Tablet Deals

Photograph: OnePlus

The OnePlus Pad (8/10, WIRED Recommends) is one of the few Android tablets we think is a worthy iPad alternative. It offers good performance, has great battery life, and an excellent 144-Hz, 11.6-inch LCD display. We strongly recommend OnePlus’ magnetic keyboard, which is also on sale for $99 ($50 off), however, if you purchase directly from the company’s website, you can get the keyboard bundled for free.

The 9th-gen iPad (8/10, WIRED Recommends) is our favorite iPad for most people, even though it’s one generation behind. Aside from costing less than the current 10th-gen model, it is still compatible with the same accessories as the first-gen Apple Pencil. It retains the physical Home button with Touch ID at the bottom of the screen.

Pixel Tablet

Photograph: Google

Google’s Pixel Tablet (7/10, WIRED Recommends) is part tablet, part smart display. It comes with a charging dock that doubles as a speaker, so you can pump out the tunes and get answers from Google Assistant at a moment’s notice. Take it off the charger and you get a full Android tablet experience. 

Watch Deals

Photograph: Apple

The 2nd-generation Apple Watch SE is our top pick for most people. It’s the most affordable of what Apple touts as its first carbon-neutral products (when bought in conjunction with the new sport loop, that is). It’s compatible with WatchOS 10, which is where many new health and wellness features show up.

The second-generation Garmin Epix Pro holds the title of Best Outdoor Watch in our Best Fitness Trackers guide and is one of our favorite sports watches (8/10, WIRED Recommends). It has a bright AMOLED display, battery life that can last through a week of camping, and useful features like redshift mode (for training outside at night), and a flashlight. There’s also an endurance feature, in addition to all the other Garmin proprietary metrics that assess what kind of shape you’re in. This deal applies to the 51-mm size, but the 42-mm and 47-mm sizes are also on sale.

Phone Deals

Samsung Galaxy Z Flip 5Photograph: Samsung

Samsung’s new Galaxy Z Flip5 (7/10 WIRED Recommends) delivers a larger cover screen, which means you can do more on the phone without having to open it up. If you or someone you know always complain about how big phones are these days, a folding flip phone might be the answer to those woes. If you want to try a different style of flip phone, the Motorola Razr+ is also on sale for $800 ($100 off). 

Don’t want to pay much for a phone? This is one of the best you’ll find for the price (8/10, WIRED Recommends). It lacks wireless charging (see the Pixel 7A below if you really want it), but the AMOLED screen has a 120-Hz screen refresh rate, performance is decent, and the cameras are reliable. The battery also lasts more than a day. 

Google Pixel 7A

Photograph: Google

This is our favorite smartphone for most people (8/10, WIRED Recommends), and this is an incredible price (and the lowest we have tracked). It has smooth performance, a nice bright screen, excellent cameras, and even features like wireless charging. The battery life is just OK. 

We have a lot of other good cheap phone recommendations here, but this Motorola is fine and performs well for the money. It will only get one OS update (to Android 14), but it will get three years of security updates. It comes with an NFC sensor so you can make contactless payments, a headphone jack, and a microSD card slot. Read our Best Motorola Phones guide for more.

OnePlus 11

Photograph: OnePlus

The OnePlus 11 (7/10, WIRED Recommends) is fast. The performance is fast, the recharging is fast. It even looks fast. It has a bright, 120-Hz AMOLED screen, great speakers, and surprisingly good battery life for all that. Our main gripe is the IP64 water- and dust-resistance rating, which is not nearly as good as other flagship phones.

Ugreen’s charger is, as the name suggests, a 145-watt charger with a 25,000-mAh battery. It’s surprisingly compact for the power it provides, although at 1.1 pounds, it’s definitely not ultralight. There are two USB-C ports and one USB-A port. What sets the Ugreen apart is that you can actually draw 145 watts while charging. That works out to one USB-C port at 100W and the other at 45W. Very few other batteries we’ve tested are capable of that feat.

Photograph: Anker

The Anker Nano is one of our favorite portable power banks, particularly for phones. It clicks right into the bottom of your device, and even comes in fun colors. This model has a 12-watt Lightning connector but there is a 22.5-watt USB-C version for the iPhone 15 or Android phones for $22 ($10 off). Both connectors fold away when you aren’t using them. If you use a particularly thick case, this may not work. You’ll likely be able to charge most phones fully once before needing to recharge the power bank itself via the included USB-C cable.

We are big fans of the Backbone One (8/10, WIRED recommends) and it appears in our Best Mobile Game Controllers guide. It slides open to cradle your phone and is very responsive, with buttons and bumpers that feel nice and clicky. The USB-C version that is on sale will work with most Android phones and the new iPhone 15 range.

Anker 3-in-1 MagSafe Wireless Charging Dock

Photograph: Anker

Anker makes our favorite lists often, including with this super compact 3-in-1 wireless charger. A MagSafe pad charges iPhones up to 15 watts at a slanted angle, and on the side is a standard Apple Watch puck (no fast-charging support). In the space inside the triangle is where you can place your AirPods Pro (or any other wireless earbuds case) to top them up.

This 2.5-inch cube from Anker is a great compact charger. It comes with a MagSafe pad on top (that charges at up to 15 watts), a top section that hinges to a 60-degree angle to reveal a charging surface for your AirPods, and a shelf on the side that has a built-in Apple Watch charger (which can comfortably accommodate any Apple Watch including the Ultra). You’ll also get a 5-foot cable and a 30-watt charger in the box. It supports fast charging too.

The unusual design of Satechi’s fold-up wireless charging stand allows it to charge both phones and a wireless earbuds case (if it supports Qi wireless charging), plus a USB-C port to plug in a third device—not bad for a device that fits in your bag. It has a 10,000-mAh capacity with LEDs to show how much juice is left. The downside is that it is slow, offering up to 10 watts of wireless charging power for phones (7.5 watts for iPhones), 5 watts for earbuds, and 10 watts from the USB-C port.

Headphone Deals

Photograph: Sony

While its predecessor was one of the best pairs of wireless earbuds around, the WF-1000XM5 (7/10, WIRED Recommends) is still no slouch. They produce balanced sound, are comfortable to wear, and have active noise cancellation. When using the ANC, they last up to eight hours on a single charge, stretching to around 12 hours without it.

This deal is a match of historic low pricing that we don’t see come around very often. The Google Pixel Buds Pro (9/10, WIRED Recommends) are truly excellent earbuds—particularly if you have an Android phone. They’re comfortable and available in a wide array of colors at this price.

This is an invite-only deal (read more about that below). The Jabra Elite 7 Active top the list of our favorite workout earbuds. They came out in 2021, but are still the smallest, with the teeniest case, and the most comfortable we’ve tried. The rubber tip kept these securely in our ears while running, even while under a beanie that was rubbing against them. You can customize the level of ambient noise you let in via the Sound+ app, and they’re IP57-rated to withstand sweat. You’ll get 8 hours of battery life and up to 30 hours in the case.

Photograph: Apple

If you have an iPhone, these are the best earbuds. The newer USB-C model (8/10, WIRED Recommends), has redesigned audio infrastructure, and remains to have some of the best noise canceling and microphones we’ve heard on a pair of earbuds.

Anker’s Space A40 earbuds (8/10, WIRED Recommends) are packed with features for the price, with noise canceling, wireless charging, and 10 hours of battery life. Plus, they sound good, are lightweight, and comfortable to wear, which is why our reviewers say they nearly give Apple’s AirPods a run for their money. Anker’s Liberty 4 NC earbuds (8/10, WIRED Recommends) are another feature-packed pair of buds with great noise canceling, and are on sale for $80 ($20 off).

The Beats Studio Pro (7/10, WIRED Review) were released just a couple of months ago. We wish the battery life was longer and that the controls and EQ options were more robust. But this price makes them more worthwhile, and they do have excellent noise canceling.

Photograph: Bose

These noise-cancelling headphones are our favorite for the office. With advanced signal processing and four microphones built in, these will limit any sound around you, making them great for focusing on work in a busy environment and for Zoom calls. These often fluctuate in price, but we think it’s a great deal.

We like Sony’s standard LinkBuds (8/10, WIRED Recommends) for the open-ear design that allows you to hear what’s going on around you. If you do a lot of city walking, or use your earbuds somewhere that it’s important to be aware of your surroundings, like while feeding lions at the zoo, then these are a great option.

We haven’t tested these yet, but they’re the newer version of the pair we recommend here. Amazon says the battery lasts up to six hours per charge. Alexa is built in, should you require on-the-go voice assistant assistance. It’s not every day you see wireless earbuds this low in price from a familiar brand. Find more picks in our Best Wireless Earbuds guide. 

Kitchen Deals

Photograph: Vitamix

The Vitamix 5200 is a staple on wedding registries, but, turns out, you can just buy them too. Like WIRED contributor Joe Ray, I was never really a blender person, but the Vitamix changed that. Whether you’re blending smoothies, soups, or sauces, this mixer is powerful and durable. It’s not cheap (even on sale), but it’s worth it.

If you want a Vitamix, but don’t want to shell out for the 5200, the Explorian is a good, cheaper alternative. This is the brand’s entry-level blender, but it still has a powerful two-horsepower engine that will reduce the toughest nuts to a creamy paste.

The NutriBullet Smart Touch Blender comes with a 1,500-watt motor base with a 64-ounce pitcher. It features a locking lid with a spout and includes a tamper for pushing down ingredients while you blend. There’s also a good selection of presets, like a purée setting, one for soups, one for frozen drinks, and one for smoothies.

Photograph: Amazon

If you’re looking to save on counter space, the KitchenAid Artisan Mini is better suited to smaller kitchens and households. The full-size, 5-quart version is also on sale for $380 ($60 off).

Sous vide cooking is a great way to stop overcooking your food. It’s a handy addition to any kitchen, and the Nano 3.0 is one of our favorite starter precision cookers.

Zojirushi’s rice cookers are a favorite at WIRED. The brand uses “fuzzy logic technology” with a microcomputer (hence the abbreviation “micom” in the product name) to make tiny adjustments in heat placement, ensuring that your grains are perfectly done, with minimal effort and no burned or wet spots. We have seen this one dip slightly lower, but this is still a good deal.

We love Le Creuset’s enameled cast iron dishes (the bread pan isn’t on sale, but it’s one of our favorites). This roasting pan is a good size for everything from chicken to a prime rib.

Photograph: Bee’s Wrap

Plastic wrap is annoying. Try these beeswax wraps instead. They’re organic cotton and sustainably sourced beeswax (along with jojoba oil and tree resin), which makes them waterproof (just make sure to use cold water to rinse them; hot water could melt off the wax). See our Best Reuseable Products guide for more great options.

These are a WIRED favorite. They do everything a single-use Ziplock bag does but, of course, they don’t need to be thrown out and are dishwasher-, freezer-, and microwave-safe. You can also use them to keep supplies like screws, crayons, and bobby pins organized.

Once our top pick for chef knives, the Victorinox is still a great knife. We really like the nearly nonstick finish—hardly anything sticks to this blade, not even fresh cilantro. It’s a great all-around kitchen knife and well worth grabbing at this price.

Coffee Deals

Breville Barista Express Impress Espresso Machine

Photograph: Breville

What we love about the Breville Impress (6/10, WIRED Review) is that beginners can make good to very good espresso right out of the box. Breville has done a nice job of automating some of the trickier elements of espresso-making. The downside is that we found a good bit of variation from shot to shot.

The Barista Touch is a coffee shop in a machine. You get a built-in burr grinder, a hot water spout, and a digital display to control your brews. Tap the Latte button and the Touch will crank out a latte, even foaming the milk. The results are not as good as what you can do by hand, but it’s a nice option if you’re feeling lazy.

Nothing beats the speed and convenience of an electric kettle for heating up water to a precise temperature. Stovetop kettles can’t compete on any criteria. Plus, if you want to get into pour-over coffee, which many WIRED staffers heartily recommend, your kettle will need a gooseneck so that your pour is precise. The nearly identical EKG+ (8/10, WIRED Recommends) has a smooth pour and can hold its temperature for up to an hour before it auto shuts off, although the 2.5-foot cable could stand to be longer.

There are dozens of these milk frothers available on Amazon, from dozens of different spammy companies all selling more or less the same device. None of them are outstanding, but I bought one a few years ago and, surprisingly, it’s still going. Use it to froth milk, or for what I do: mixing up matcha tea. Will this one last you years? I honestly don’t know, but at least you’re only out $8 if it doesn’t.

Mattress Deals

Photograph: My Green Mattress

Enter code DISCOVER at checkout to see this discount.  We have seen this dip slightly lower in the past, but the base price has risen since then and this price is lower than recent sales. This is our top organic mattress pick for kids. It’s made from certified organic cotton, wool, and latex.

Casper’s hybrid bed reaches its $1,495 price but is often $1,196 on Amazon. Still, this price is among the best deals we’ve tracked on a bed from the brand that put bed-in-a-box mattresses on the map. This hybrid is a great neutral option. Did you read our guide and have no idea which one to go with? Get this one. It strikes a good balance between soft and supportive, with just enough bounce.

Enter code DISCOVER at checkout to apply this discount. If you aren’t ready for a whole new mattress, spruce up your existing one with a mattress topper. This organic latex choice from My Green Mattress is our favorite firm topper—it’s 2 inches high, has a zipper if you need to remove the organic cotton cover from the pad, and stays in place nicely without needing any straps.

Brooklinen Weighted Throw Blanket 

Photograph: Brooklinen

This price is for the terra-cotta color only. Brooklinen’s weighted blanket is 12 pounds but feels sufficiently weighty. It’s held up well through many trips in the wash and cat biscuit-making sessions. It’s also prettier than some other options with one side having a nice texture pattern.

We like several Brooklinen sheets, and this is our favorite organic set. They’re soft, but not overly silky and you shouldn’t sleep too hot in them. They are made from Global Organic Textile Standard (GOTS)-certified organic cotton and are Oeko-Tex certified, which means they’re tested for and do not contain any known toxic chemicals.

Smart Home Deals

Cync Full Color Direct Connect Smart Bulbs

Photograph: Cync

Get not one, not two, but four of our favorite smart bulbs for the best price we’ve seen all year. These smart bulbs are easy to use, beautifully vibrant, comes with a variety of present colors, and work with Amazon Alexa and Google Assistant.

Turn anything plugged into an outlet into a smart device with a smart plug. Our favorite mini smart plug from Kasa is on sale—usually available for around $17, snagging these great plugs for $6 each is a steal. It’s easy to control and create routines, and these bulbs work with Google Assistant, Amazon Alexa, and Samsung SmartThings.

The Netgear Nighthawk series of routers are well regarded and make up some of the picks in our Best Routers guide. This model isn’t one of the fancy ones, but it’s a solid choice. You get Wi-Fi 6 support, coverage of up to 3,500 square feet, and the USB input means you can connect a storage drive for shared disk space.

Photograph: Newegg

Sitting at the top of our Best Wi-Fi Routers guide, this Wi-Fi 6 router is ideal for the average home seeking more reliable Wi-Fi on a budget. It has a slick, black finish with four antennas, performs reliably, and has four gigabit Ethernet LAN ports, a single gigabit WAN port, and a USB 3.0 port on the back. It is frequently discounted but hasn’t been this low since Amazon’s last Prime Day event.

If you’re battling Wi-Fi dead zones in your house, you may need to add a mesh router to your setup. Our upgrade pick, Eero’s Pro 6E (7/10, WIRED Recommends) makes this process as simple and hands-off as it can be, and each should one covers 2,000 square feet. The brand’s subscription is pricey at $10 a month (the cheaper option was eliminated)—you don’t have to subscribe for it to work but there are nice features like parental controls. This older Eero router is on sale for $45 if you just need something cheap right now.

SimpliSafe (9/10, WIRED Recommends) makes home security easy to set up and expand on as needed with multiple motion, door, and window sensors, plus panic buttons and key fob controllers. The brand has frequent sales—and you’ve probably heard podcast ads with discount codes—but we don’t typically see it reach 50 percent off. We didn’t like the indoor SimpliCam, but it has since been updated and we have yet to test the new one. Several other smaller bundles are also discounted between 40 and 50 percent off with different variations of accessories.

Govee makes some of our favorite smart lighting, and this is our pick for a diffused light strip that can be installed on the wall, stairs, or anywhere else in plain view. It comes with adhesive brackets, so you can make curved shapes like clouds. It supports countless effects in the Govee app and works with voice commands from Google Assistant or Alexa. Read our Best Govee Lights guide for more.

Monster’s digital frame isn’t as good as options from Aura or Nixplay, which top our guide to the best digital frames, but we like it better than most other cheap frames. The 1280p screen gets you crisp photos and you can use Google Assistant or Alexa with it too. If you just can’t imagine spending $150 or so on those other frames, this one works.

EcoFlow River 2 Pro Portable Power Station

Photograph: EcoFlow

It’s debatable whether some of the Best Portable Power Stations are truly all that portable, but this one from EcoFlow is easy to carry, with a large handle along the back. The LiFeP04 battery inside is good for 768 watt-hours and perfect for keeping your gadgets charged up on camping trips. The main downside is fan noise.

The smaller version of this recently earned a spot in our Best Portable Chargers guide, and the larger model is our top pick of the Best Portable Power Stations, so the 1000 Plus is definitely worth a look. It packs a 1264Wh-capacity battery, loads of ports, three AC outlets, and is rated at 2,000 watts with a 4,000-watt peak power capability, which means you can plug in electric grills and other small appliances without worrying.

Tile Sticker Two-Pack 

Photograph: Tile 

If you’re constantly losing remotes, Tile’s Stickers can come in handy. These Bluetooth tracker stickers can be stuck onto remotes, e-readers, or anything else you want to keep track of within a 150-foot range. This is the best price we’ve seen since last year.

Petcube makes some of our favorite pet cameras, and this one holds more treats (1.5 pounds) and larger pieces (up to 1 inch in diameter) than some of the others we tried. The Bites 2 looks good and has an extensive four-microphone array that sounds great both ways. The Bites 2 Lite loses the laser and is made from plastic rather than aluminum, but it’s significantly cheaper, typically at about $100. Right now it’s discounted to $80.

Even with the subscription ($3 per month or $30 per year), this video doorbell is one of the cheapest options around, and it made the honorable mentions section in our Best Video Doorbells guide. Video quality is 1080p with a limited field of view, and notifications aren’t the fastest, but it performs reliably. If you don’t want a subscription, consider buying it bundled with Sync Module 2 ($47), which is also half-price right now.

Niu KQi3 Pro 

Photograph: Niu

This is our favorite electric scooter for most people. It goes on sale regularly, so never pay full price for one. The KQi3 has great range, going 18 to 20 miles for most people. It maxes out at 20 miles per hour, the 9.5-inch tubeless tires offer a comfy ride, and the disc brakes reliably bring it to a quick stop.

Home and Personal Care Deals

Therabody Smart Goggles

Photograph: Therabody

Therabody’s Smart Goggles (9/10, WIRED Recommends) use heat, vibrations, and light pressure to massage your eyes and temples. The app lets you customize sessions and track your heart rate to help reduce stress and anxiety. It feels amazing, but it’s very expensive—all Therabody products are—and I noticed a small hole in the eye pad after a while. It hasn’t gotten bigger, but it’s worth noting. We’re testing Gravity’s competing eye massager right now. It’s not app-controlled, but it’s much cheaper and we don’t hate it so far.

Trimming and edging the lines of a beard can be just as time-consuming and aggravating as edging a lawn. Most trimmers on the market make do with too many plastic guides of different lengths—too many—and yet not enough attachments for fine detailing. The Multigroom Series 9000 comes with an adjustable guide from 1 to 3 millimeters, plus a mini-foil shaver, narrow-width head, T-shaped head, ear/nose attachment, and more. Its stainless steel construction is a rarity among consumer-level trimmers, too, and feels solid in the hand, as if you’re a semi-professional barber working magic rather than just a guy in a bathroom mirror.

Coway Airmega 250 Air Purifier 

Photograph: Amazon

For larger rooms, you want a larger air purifier, and we recommend the Airmega 250 as the best air purifier for living rooms. Product reviewer Matt Jancer has been using one for years to keep the air inside his New York City apartment clean and pure. Filters tend to be expensive at $60 to 80, but he’s gotten nearly a year out of each filter, so the performance-per-price is worth it, in his opinion. Its automatic functioning will kick the purifier into high gear if heavy pollution is detected, but normally it runs on a whisper-quiet low setting when needed. Even sitting a few feet away, Matt doesn’t notice it.

Enter code WOOF25 at checkout to see this discount. I get compliments on this Diggs carrier every time I bring my cats to the vet. It works for cats or smaller dogs and it feels high-end in its construction, with lots of pockets for you. There are safety features like seat belt clips and a buckle strap and it’s also been crash-tested and gets a five-star rating by the Center for Pet Safety. The only thing I dislike is that you can’t really see through the mesh to make sure your pet is OK, but the company says this is to give nervous pets some privacy and calmness.

WIRED reviewer Matt Jancer has relied on the 35-pint model to keep his East Coast apartment habitable during sweltering, humid summers. You can set the desired humidity level in 5 percent increments from 35 to 85, and the automatic functioning will turn the machine on and off as needed. It’s not particularly loud for a dehumidifier, and Jancer has to empty the water bin only once per day on his smaller model. 

An electric fan is an ideal way to save a bit of money on air conditioning costs and to add a bit of pleasant white noise to boot. Unlike air conditioning, they take only a sip of electricity to run. WIRED reviewer Matt Jancer has been using the Vornado 460 for three summers and says its ability to move an impressive amount of air around a bedroom on the lowest setting belies its smallish size.

Vacuum Deals

Dyson V15 Detect Cordless Stick Vacuum

Photograph: Dyson

The V15 Detect holds the top spot in our Best Dyson Vacuums guide. At 7 pounds, it’s lightweight, and Dyson has made it simple to convert into a handheld model. Since it’s a Detect model, it also comes with a head that projects a green laser to help you spot microscopic dust—making it easy to catch particles that are invisible to the naked eye. 

The Shark AI Ultra 2-in-1 (8/10, WIRED Recommends) is our favorite vac-mop combo in our Best Robot Vacuums guide. It vacuums well and does a thorough job of scrubbing the floors (using the included mopping bin) without getting the carpets wet. It also uses laser navigation to accurately map your home, allowing you to subdivide vacuuming and mopping zones within the easy-to-use app.

The Eufy X9 Pro (6/10, WIRED Review) doesn’t work well as a stand-alone robot vacuum, but it’s the best mopping vacuum we’ve tried. On the bottom of the X9 Pro are two mops that both rotate at about 180 revolutions per minute; it’s both fast and accurate. WIRED senior associate reviews editor Adrienne So says it only took 30 minutes to mop her kitchen (including a spilled half-bottle of syrup without leaving the floor sticky), laundry room, and bathroom. The docking station dries the mops for you too, so they don’t get gross. 

Photograph: Roborock

Roborock recently launched an upgrade to this model, our favorite robot vacuum and our current top pick. WIRED senior associate reviews editor Adrienne So says that, after several years, it’s still the one vacuum she hasn’t unplugged and consistently calls on to clean her house after other robot vacuums have failed.

Lego and Other Toy Deals

Lego Marvel Hulkbuster

Photograph: Amazon

This is a 4,049-piece set from the 2015 film Avengers: Age of Ultron, complete with three light-up arc reactors and compatibility with the Iron Man figure (sold separately). 

This is not the enormous, 6,000-piece set for adults, but the version for kids. Still, commemorative theme sets tend to increase in value if you don’t open them and hold them for a few years (if you can convince yourself to do that). It was $34 less when this sale first started.

One of the most gratifying parts of parenthood is realizing that your children are now fascinated by the same toys and characters that you loved when you were little. It never fails to blow my mind that my 6-year-old also knows who Optimus Prime is. This action figure transforms from a truck (very cool) into a robot (even cooler!) to save the Earth from the evil Decepticons. This would make a great holiday present.

Adrienne’s 6-year-old son has this playset, which they unfortunately paid full price for in a moment of weakness. It’s incredibly sturdy and has lasted for several years while being stomped on and thrown into battle with other playsets. The Grimlock T-Rex motorcycle is obviously the coolest one, but siblings can share.

For a hazy few years, WIRED editor Adrienne So says her kids were obsessed with the Lego Ninjago series. (The show was originally commissioned as a limited run and then extended for its popularity.) This is a pretty reasonable price for a biggish 1,060-piece set that looks like a relatively simple build with a ton of minifigs. 

TV and Soundbar Deals

Samsung The Frame

Photograph: Walmart

Anyone who cares about the aesthetics of their space probably doesn’t want to stare at their TV screen all the time. That’s where Samsung’s The Frame comes in. This TV looks like a piece of art when not in use, helping it blend into the background of your well-curated space.

This quantum dot-enabled OLED is the brightest organic LED display that we’ve tested. It has shockingly bright colors to go with its great contrast. Small bezels also aid in a super immersive picture, making this one of the best TVs for brighter rooms.

Amazon’s Fire TVs are a solid and affordable way to get a quality screen for very little money. This 65-inch model has Dolby Vision support for good colors, and you can control it using your voice and Alexa.

Photograph: Hisense

The Hisense U8K is among the best-value TVs we’ve ever seen. It features a mini-LED display for ultra-bright colors and great contrast and is super easy to set up and use thanks to the onboard Google interface. Learn more in our full review (8/10, WIRED Recommends).

Hisense is a purveyor of quality mid-tier TVs, and this U7 is no exception. If you’re after a larger screen to enjoy sports, the 144-Hz native refresh rate makes games (both real and virtual) look smooth as silk. I also like that it supports the latest high dynamic range codecs, so you’ll get the brightest, most vibrant colors possible.

If you need a super large screen and you don’t have a ton of cash lying around, this option from TCL is solid. It has support for the latest high dynamic range codecs like Dolby Vision for great colors, and the built-in Fire TV interface features essentially any app you want. It’s not the brightest or prettiest TV ever, but it is big and has bold color.

Photograph: JBL

The JBL Bar 1300X (8/10, WIRED Recommends) comes with detachable wireless speakers. You can pop off the two speakers on the side of the main soundbar and place them wherever you’d like without having to worry about whether there are power outlets nearby or having to hide cables. It also has some of the best Dolby Atmos immersion we’ve heard from a soundbar at this price. The only downside is that, without cables, you’ll have to charge the speakers between uses.

Camera Deals

GoPro Hero10

Photograph: GoPro

GoPro recently dropped the price of the Hero10 Black (8/10, WIRED Recommends) to $249, which makes it one of the cheapest action cameras on the market. It’s two generations old, but still a very capable camera. This deal nets you an extra battery, case, small tripod, and other accessories. Check out our Best Action Cameras guide for more buying advice.

An upgrade over our Canon top pick in our mirrorless camera guide, the R5 features a 45-megapixel full-frame CMOS Sensor, staggeringly fast autofocus, excellent subject tracking in continuous AF mode, and dual memory card slots. It isn’t cheap, but this is a pro-level beast of a camera. Note that the deal is on the body only; the lenses are sold separately.

We’ve seen this deal a couple of times in the past month, but it’s still a good one. Sony’s A7 III has been superseded by the A7 IV, but it’s still a very nice camera. The 24.2-megapixel sensor has fantastic dynamic range and the decently fast phase-detection autofocus means you won’t miss those key shots.

Photograph: Lexar

I swear by these cards. I have been using them for seven years now without issue (back then they were much more expensive). They’re fast enough for every camera that I’ve ever tested for WIRED, and I’ve never had any issue with them after years of life being tossed around in various camera bags.

I remain puzzled as to why CFexpress cards are so dang expensive, but they are and if your camera uses them (and most modern, high-end video cameras do) this is about as good of a deal as we’ve ever seen.

Our favorite speedy portable SSD, the SanDisk This portable drive from SanDisk trounces everything else I’ve tested. It’s lightweight, with IP22-rated enclosures so it’ll stand up to life on the go. I have been using this drive to make weekly backups for almost two years now and have had no issues. That said, our friends at Ars Technica, and other users around the web, have noted extremely high failure rates with this drive, mainly with the 2- and 4-TB versions. SanDisk has issued a firmware update, which seems to fix the problem.

Several WIRED staffers love this little printer that outputs perfectly-sized, small-but-not too-small, Polaroid-like images. Though technically it costs $150, this printer has been hovering at $129 lately, but $78 is still a solid deal. This price is for the black but the other colors are discounted to $99. The larger Canon SELPHY CP1500 printer we tried is also on sale for $99. That’s also a solid price, but not uncommon.

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When Is Amazon Prime Big Deal Days?

Amazon’s second big sale event runs from Tuesday, October 10 through Wednesday, October 11, 2023. It ends at 2:59 am ET on October 11 (11:59 pm PT). 

Will You Need a Prime Membership?

Yes, this event is for Amazon Prime members, meaning most of these Prime Day deals are for subscribers only. If you want to take the ride you need to buy the ticket. In this case, the ticket is $15 a month, and you get free two-day shipping. There are a whole bunch of other Prime Day perks you can take advantage of as well. You can also sign up for a 30-day Amazon Prime trial. Just register before the event and cancel right when the trial ends so you can take advantage of these deals. That said, there are a lot of discounted products available to folks who are not Prime subscribers. Retailers like Best Buy and Walmart are also price-matching some items or throwing their own competing sales.

What Are Invite-Only Deals?

During Prime Day this past summer, Amazon introduced invite-only deals—a system to help make it easier for Prime members to access deals that are expected to sell out quickly—and the company brought it back for Prime Big Deal Days. The feature is only available on select products but it has spread across a variety of categories and price points. 

If a specific product is part of the Invite-Only Deals system, you’ll see a “Request Invite” button on the right-hand side. All you have to do is click it for a chance to buy the product at that sale price. However, it’s important to note that there’s no guarantee you’ll receive the invite. You can learn more about the program and how it works in our story on How to Shop Like a Pro During Amazon Prime Day.

When is Prime Day (Prime Big Deal Days)?

The second and presumably final Amazon Prime Day 2023 is happening right about…. now. Prime Day deals started flowing at 3 am EST on October 10 and will continue through October 11.

How to find the best Prime Big Deal Days deals?

WIRED is the only publication posting about Amazon Prime Day. Wait, sorry, looks a handful of other sites are, too. But you should only read WIRED, because we actually vet every deal and compare it to the actual street price instead of an absurd MSRP that you will never observe in the wild. Also, we review the products we recommend and don’t just send you Prime Day deals on junk that will break. It’s only a deal if you need it and it’s good!

Are other retailers running sales?

Amazon Prime Day has inspired many imitators and you’ll find sales from competitors like Best Buy, Target, and the like. Some of these sales are great, and we’ll flag when they are, but others are worth holding off on until Black Friday and Cyber Monday, when WIRED will again be the Internet’s only website with deals posts.

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Retailer Sale Pages

• Amazon
• Best Buy
• Walmart
• REI
• B&H
• Moment
• The Home Depot
• Lowe’s
• Wayfair