38 Best Apple Black Friday Deals (2023): iPad, Apple Watch, AirPods

It’s the best time of year to buy Apple hardware, whether that’s a new iPad, MacBook, Apple Watch, or even a MagSafe iPhone case—we’ve found plenty of Apple Black Friday deals right now. For more gadgets on sale, be sure to check out our Best Early Black Friday Deals roundup.

Table of Contents

• iPad Deals
• MacBook Deals
• Apple Watch Deals
• Beats and AirPods Deals
• Apple Charger Deals
• Phone Cases and Accessory Deals

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this post throughout the week and be live with updates on Black Friday.

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Apple’s Black Friday Promotion

Apple notoriously doesn’t run sales on its own storefront. However, it does usually throw in a gift card for Apple Store credit if you purchase select items. This year, starting November 24, you can get up to $200 in Apple Store credit to use later if you purchase certain items. For example, if you buy an iPhone 14 or iPhone SE, you can get up to $75 in store credit. Buy a MacBook Air and you’ll get up to $200. You can find the full list here.

For more info, check out our Best iPads guide for a breakdown of every iPad model.

This is the best iPad (8/10, WIRED Recommends) for most people in our Best iPads guide. It’s not only affordable, but it also packs a ton of great features, including a True Tone display (that adjusts the color temperature to match the ambient lighting in your environment), a 12-megapixel rear camera with support for Center Stage (which keeps you in the frame on video calls), 64 gigabytes of storage on the base model, and a Touch ID-enabled home button. It’s compatible with accessories like the first-generation Apple Pencil and Apple’s Smart Keyboard.

This iPad (7/10, WIRED Review) isn’t our top choice (we recommend the ninth-gen model over this one largely due to the price). But it does pack a few notable changes. With no Home button and slimmer bezels around the screen, it has a modern design. There’s an upgraded rear camera and the selfie camera has moved to the center of the iPad for video calls. Under the hood is Apple’s A14 Bionic chip (the same that’s in the iPhone 12), so it’s more powerful than the last-gen model. It was on sale for the same price last Black Friday.

If you’re looking for an iPad that’s a bit more powerful than the ninth-gen model, we recommend the iPad Air (8/10, WIRED Recommends). It comes equipped with a 10.9-inch LCD screen, slim bezels, a USB-C port Touch ID built into the top power button, and the same M1 processor as the 2020 MacBook Air. It packs support for the Smart Keyboard Cover, Magic Keyboard Cover, along with the second-generation and USB-C Apple Pencil. It’s worth mentioning Apple might be launching a new version next year, but the M1-powered iPad Air is still a great choice.

The iPad Mini (8/10, WIRED Recommends) is our favorite tablet for travel. It’s small enough to slip into my tote bag and fits perfectly on an airplane tray table. The 8.3-inch display is great for reading ebooks, watching movies, sketching, and taking notes (it’s compatible with the second-generation and USB-C Apple Pencils). Powered by the A15 Bionic processor (the same one found in the iPhone 13), it can easily handle taxing apps and games. As with the iPad Air, Apple is rumored to be launching a next-gen version next year with a faster processor, but this is still a solid tablet if you don’t need the latest and greatest.

The first-gen Apple Pencil has been around for a while now, but it still functions well. It packs features like pressure sensitivity (the lines get thicker as you press down harder on the screen), tilt sensitivity (for shading), and handwriting support within search fields and apps (like Notes). It’s compatible with the iPad (6th gen and later), iPad Air (3rd gen), iPad Mini (5th gen), iPad Pro 12.9-inch (1st and 2nd gen), iPad Pro 10.5-inch, and iPad Pro 9.7-inch. It dips to this price often, but we still think it’s a good deal.

This is the most feature-packed stylus Apple has to offer. It’s compatible with the iPad Air (4th gen and later), iPad Mini (6th gen), iPad Pro 11-inch (1st gen and later), and the 12.9-inch (3rd gen and later). As with the first-gen model, it comes with pressure sensitivity, tilt sensitivity, and handwriting support, plus wireless pairing and wireless charging (it’ll charge when magnetically attached to the top edge of supported iPads). There’s a double-tap feature too, which lets you switch between tools quickly by tapping on the Apple Pencil twice. It hits this low often, but it’s a solid discount if you don’t want to pay full price.

Read our Best MacBook guide for more.

It’s been less than a month since Apple released this MacBook Pro and it’s already on sale. This M3 version replaces the 13-inch MacBook Pro, which Apple no longer sells through its stores. It packs the same mini LED screen, 120-Hz refresh rate, brighter display, and 1080p webcam as the high-end versions. You’ll also get an HDMI, two USB-C ports with Thunderbolt 4, an SD card slot, a high-impedance headphone jack, and a MagSafe charging port. We recommend the M3 for anyone who wants some of the Pro features but doesn’t want to drop almost $2,000 to get it.

The 14-inch MacBook Pro with the M3 Pro chip is an excellent choice if you’re working with heavy-duty footage like editing 4K videos, rendering 3D models in CAD, or producing music. It’s ideal for intermediate content creators who want a powerful machine that’s also easy to travel with. If you do want the bigger display and longer battery life, the 16-inch MacBook Pro with the M3 Pro is also on sale for $2,299 ($200 off).

This MacBook Pro (9/10, WIRED Recommends) is less than a year old, but we only recommend it if you can find it for under $1,800. It packs all the same features as the latest version and the M2 Pro is more than capable of handling graphically demanding and intensive tasks. This is also the lowest price we’ve tracked for this specific configuration.

The MacBook Air (7/10, WIRED Recommends) packs a modern design complete with a MagSafe connector so the laptop won’t fly off if you accidentally trip on the cable. Thanks to the M2 chip, it also delivers plenty of power for everyday tasks, solid battery life, and a 1080p webcam. It’s dipped lower to $899 in the past, and it hits this price often, but we still think this is a solid deal. However, if you want the latest version, it’s worth noting Apple is rumored to be launching an M3-powered version of the 13-inch and 15-inch MacBook Air next year.

If you want a bigger screen, the 15-inch MacBook Air (8/10, WIRED Recommends) is the first large-screen option within the Air lineup. It packs all the same features as the 13-inch version including a redesigned chassis and 1080p webcam. The M2 also delivers excellent performance and solid battery life (with about 10 hours of use). For the smoothest experience, we recommend opting for 16 gigabytes of RAM if it’s in your budget. It’s also on sale for $1,449 ($250 off).

The M1-powered MacBook Air (9/10, WIRED Recommends) came out in 2020, but it’s still one of the most powerful laptops you can buy for this price. It remains our favorite budget MacBook to recommend. You’ll get great performance and battery life (it’ll easily last a full workday), an improved keyboard, and a lightweight chassis that’s great for travel. It’s worth mentioning, however, that it frequently goes on sale for this price.

The Mac Mini (9/10, WIRED Recommends) is a powerful, compact desktop. All you need to do is plug it into a monitor, pair it with your keyboard and mouse, and you’re good to go. It doesn’t pack as many ports as the version with the M2 Pro, but you’ll still get two Thunderbolt 4 USB-C ports, two USB-A, an HDMI, a 10-gigabit Ethernet connection, and a 3.5-mm headphone jack. It’s dipped this low a few times before, but it’s still a great deal.

This is our favorite external keyboard in our Best MacBook Accessories guide, especially if you’re a fan of the Magic Keyboard on your MacBook and are looking to fully replicate your setup. This one comes with a Touch ID button, which you can use to log in, authenticate for purchases, and download apps. It also has the same function row keys as the M-series MacBooks, including playback buttons, a Mission Control Key, and a dedicated Do Not Disturb button.

Read our Best Apple Watch guide for an overview of the company’s smartwatches.

The Series 9 (7/10, WIRED Recommends) is the latest Apple Watch. If you’re looking to upgrade, it offers faster performance, improved battery life, and a brighter display. There’s also a new Double Tap feature that will trigger functions like playing music or hanging up a call by tapping your index finger and thumb. With the second-gen ultra-wideband chip, you can precision-locate your iPhone and AirPods too.

If you don’t need all the in-depth capabilities that come with the Apple Watch Series 9, the second-generation Apple Watch SE is a great alternative. It still tracks crucial health and fitness features, and with the S8 chip, you’ll also get Crash Detection and the redesigned Compass app. It has support for WatchOS 10 too, so you’ll have access to the latest software updates.

The second-gen Apple Watch Ultra (8/10, WIRED Recommends) packs a brighter 3,000-nit display, the latest S9 chip, and the new ultra-wideband chip for precision-locating your phone. You still get the useful Action button, the three-mic array, and the precise GPS so you can find your way home. It’s the Apple Watch with the best battery life thanks to its gigantic size.

Read our Best Wireless Headphones and Best Wireless Earbuds guides for more.

The Powerbeats Pro (8/10, WIRED Recommends) are older (they came out in 2019), but they’re still our top pick for earbuds with the most secure fit—making these a great option to workout with. They have an IPX4 water-resistance rating too, which means they’ll stay protected from sweat. These buds deliver excellent sound quality and pack nine hours of battery life (with an extra 18 hours in the case). Many of the features won’t work with an Android phone, but the core features will.

The Beats Studio Pro Wireless Headphones (7/10, WIRED Review) pack excellent noise cancelling, good sound quality, and great wireless range. They also offer a stable fit and compact design. They are missing a few key features though, including multi-band EQ and sensors for auto-pause. But improved sound quality and active noise canceling, as well as a few neat features for both Apple and Android devices, make these a good option—especially on sale. They’re $10 cheaper than they were on Prime Day, making this the lowest price we’ve tracked.

The Beats Fit Pro (9/10, WIRED Recommends) deliver great sound and a comfortable fit. With Apple’s proprietary H1 chip, they work like AirPods when used with an iPhone. But they also work great with Android, complete with an app that allows you to customize the controls and perform a fit test. These have dipped as low as $159 in the past, but this is still a good discount.

Apple launched just launched these AirPods (9/10, WIRED Recommends) back in September, and they’re already on sale. They’re identical to the old pair on the outside but pack some internal upgrades. In addition to slightly improved sound, there’s also a new Conversation Awareness mode (that turns the music down and boosts Transparency mode so you can hear someone talking to you).

The AirPods Max (8/10, WIRED Recommends) are pricey, but with good reason. They’re currently our favorite over-the-ear headphones for iPhone users in our Best Wireless Headphones guide. They deliver rich bass, excellent noise cancellation, a massive soundstage, and seamless integration with iOS devices.

For more options, check out our Best Apple 3-in-1 Wireless Chargers and Best MagSafe Power Banks guides.

Simply stick your iPhone to this cute little orb and it’ll start charging. Flip over to the back, and you’ll find two USB-A ports, two USB-C ports, and three AC outlets. It’s a compact and tidy charger, and our unit has been going strong for more than two years. It fluctuates in price very often, and it’s hit as low as $60 in the past, but we still think this is a good deal.

This is a great charger if you travel often with an iPhone and Apple Watch. Instead of packing two separate chargers, the Duo offers the luxury of both all within a compact, foldable form factor. You can use it to charge your AirPods (as long as it comes with a wireless charging case) and other Qi-certified devices too.

This is a great power bank if you don’t want to carry a cable around. It comes complete with a built-in rotating USB-C or Lightning connector (MFi certified) that slots into the bottom of your phone. It also packs a 5,000-mAh capacity and a USB-C port for recharging it (complete with a short cable). We don’t recommend it if you have a thick case on your phone, though.

This is our top charger in our Best Apple 3-in-1 Wireless Chargers guide. With a T-shaped design that suspends two of your devices midair, it’s compact enough that it won’t take up too much space. You can use it to charge your iPhone (at the fastest 15-watt charging speed Apple allows), fast-charge the Apple Watch Series 7/8/9/Ultra, and use the base to power up your AirPods Pro (or AirPods with a wireless charging case) simultaneously all from a single outlet. It dipped as low as $100 back in August, but this is still a great deal.

We like Anker’s chargers and its Prime range employs GaN technology to shrink the size down. This 67-watt charger has fold-out prongs and offers two USB-C ports and one USB-A. It supports fast charging for iPhones (in addition to Pixel phones and Samsung Galaxy phones) but can also charge a MacBook.

We recommend this Baseus charger if you’re looking for a high-capacity option. With a 10,000-mAh capacity, WIRED contributor Simon Hill says it charged his iPhone 14 Pro once and then delivered an additional 64 percent the second time before tapping out. It comes with a USB-C cable too. The 6,000-mAh version is also on sale for $30 ($20 off). These deals are only applicable to Amazon Prime members.

If you tend to forget to pack chargers for your devices, Apple’s dual USB-C port power adapter is an essential accessory. With two USB-C ports, you can use it to recharge both your MacBook and iPhone simultaneously. Rated at 35 watts, it’s also powerful enough to recharge an iPhone 15 Pro Max or iPad Pro.

This is one of our favorite MagSafe wireless chargers. It delivers the maximum 15-watt charging speed possible, sits securely on your desk, and can charge an Apple Watch too. It doesn’t come with a power adapter, but it does include a USB-C-to-USB-C cable.

If you prefer a mount on your dash or windshield and have an iPhone 12 or later, iOttie’s Velox Pro Magnetic Wireless Cooling Charger is a great option. The suction cup attaches to a windshield or dashboard pad (and proved secure in our testing) and the telescopic arm delivers a wide range of movement for the ideal position. It only maxes out at 7.5 watts for charging, but the USB-C charging cable can be removed when the iPhone is fully charged. There’s also a built-in fan that helps keep the temperature down when it’s hot out.

Check out our Best MagSafe Accessories and Best iPhone 15 Cases guides for other picks.

This is our favorite way to mount an iPhone to a bike or scooter. Or pretty much anything that’s a rod. It sits secure, and you have to pair it with a Peak Design SlimLink case for added security—your MagSafe iPhone won’t fly off even if you go over a deep pothole. Other MagSafe accessories from the company are also on sale, like the Car Vent Mount, which we also really like.

This collab between the two brands brings the rugged design from Nomad’s cases and the SlimLink MagSafe mount system from Peak Design. It’s a great combo that gives you more security when mounting your iPhone 14 Pro or iPhone 14 Pro Max.

The best part about this phone mount is that you can use it one-handed. The arms automatically close around the phone when you place it against the trigger button and you can remove it by pressing the release bars. The telescopic arm and ball joint also allow you to set an ideal angle. We’re fans of the clever magnetic tab as well, which attaches the charging cable to the back of the mount to avoid fishing around for it. It’s sturdy too, even on bumpy roads.

Tired of people glancing at your display in public? The Glass Elite Privacy 360 will block anyone from seeing content on your screen from the sides. It feels great and is easy to apply too. Our only complaint is that Zagg’s screen protectors are typically expensive. This has hit as low as $24, but it’s a good screen protector if you need one for your iPhone 14. Other sizes (for the iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max) are also on sale.

Enter code BF2023 to see the discount at checkout. Casetify offers an extensive variety of case designs, but they can get expensive. So, if you’ve had your eye on one (or multiple) we recommend taking advantage of this sale. We like the Impact MagSafe cases, which come equipped with chunky bumpers and edges to protect the display on your phone. The Bounce case is another good choice. They feel more rugged, but they’re also pretty bulky.

You won’t get the most protection from Totallee’s cases, but they’re some of the thinnest on the market. It will keep your handset safe from everyday scuffs without adding too much bulk. These cases are available for a variety of iPhone models.

If you have an iPhone 14 or earlier, you can never own too many Lightning cables. These cables from Nomad are durable, come with the choice between USB-C and USB-A for the other end, and are available in different lengths.

What About iPhone Deals?

You typically won’t see many iPhone deals. Those sales usually come from carriers like AT&T, Verizon, and T-Mobile, and have several requirements, like being on an unlimited plan or opening a new cell line. If you’re in the market for a new iPhone, we’ve laid out a few deals on older unlocked models here, along with some carrier promotions.