Eletiofe The Best Black Friday Deals on Beauty, Self-Care and...

The Best Black Friday Deals on Beauty, Self-Care and Sex Toys


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The rollercoaster that is the year 2020 has forced us to rejigger our daily routines. Maybe it’s because we have more idle time, or maybe it’s because we’re just trying to cope with constant monotonous stress, but this year, self-care has become a necessity for us and many others at WIRED. Nothing takes your mind off doomscrolling like a complicated skincare ritual, solo sex, or constantly taking your temperature to see if you have a fever. (Kidding about that last part.)

In all seriousness, we’ve curated some great Black Friday discounts on our favorite health, beauty, and wellness gear. Whether you’re shopping for a loved one or treating yourself, these deals might be able to help you keep calm and carry on.

Note: We strike through items that sell out or are no longer at their deal price as of publishing. Discounts sometimes return, so check for yourself. We will update this guide throughout the weekend.

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Updated November 27: We added new deals from Miss Jessie’s, Neutrogena, Theragun, Mighty Patch, Kinflyte, and Coway.

WIRED’s Black Friday Coverage

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Beauty Gear Deals

Photograph: Skin Gym 

Skin Gym High-Frequency Wand for Breakouts for $71 ($24 off)

Skin Gym (Enter BLACKFRIDAY25 at Checkout)

High-frequency treatments are often used to fight acne by attacking bacterial inflammation, and this wand brings that salon treatment home. The Skin Gym one is on the higher end. There are cheaper ones out there, but we haven’t tried them and are unsure if they’re safe to use, so we welcome this slight discount.

Foreo UFO Mask Infusing Facial Device for $129 ($70 off)

Foreo, Sephora, Dermstore

We recommended the Foreo UFO in our Mother’s Day and Father’s Day gift guides. The small, handheld device can be customized with an app to add heat, cryotherapy, vibrations, and LED lights to your otherwise basic skincare routine.

First Aid Beauty Intense Hydration Ultra Repair Cream Moisturizer for $15 ($27 off)


Sephora is having a huge Black Friday sale, but this cream is a standout. It’s great for face and body when you need extra moisture to heal especially dry and sensitive skin. It’s particularly useful during the winter months.

Mighty Patch Original Pimple Patches for $10 ($3 off)

Hero Cosmetics

Mighty Patches are the superior pimple patch in my opinion, and during Black Friday all the options are 20 percent off. The Originals are best for most people, but there’s large patches, an extra invisible option, and a variety pack. I also love the Rescue Balm when I give in and pop or pick a pimple.

ZitSticka Killa Kit Pimple Patches for $27 ($9 off) and Press Refresh Masks for $27 ($9 off)


Frankly, ZitSticka is far too expensive for the amount of product you’re getting—eight patches and five masks in these kits. But they are nice. The patches have microdarts for those deep, cystic pimples that far outstay their welcome. The Press Refresh masks are made of cooling hydrogel, and did actually calm a full-cheek breakout that I (Medea) recently had.

Gift With Purchase at Elate Cosmetics

Elate Beauty

Elate is unfortunately not having a typical percentage-off sale, but the company is planting one tree for every product purchased (typically it does one tree per order). Plus, there are some free gifts with purchases of $60 or more. We like Elate’s products, and its ethos. The company uses sustainable packaging and creates as little waste as possible.

T3 Lucea ID Hair Straightener for $176 ($59 off)

T3Micro (Enter HOLIDAY25 at Checkout)

This is one of the best flat irons I (Medea) have ever tried, and part of an upcoming beauty gift guide. Its digital display has settings for hair texture, length, and if the hair is color treated in order to automatically set the right temperature. It makes beautiful curls too.

Miss Jessie’s Curly Hair Products Buy One Get One Sale

Miss Jessie’s

Use code BOGO5020 at checkout for this deal. I went through years of struggling with my curly hair, only to be amazed by every single one of Miss Jessie’s hair products—a company founded by two sisters. My absolute holy grail products, though, are the Leave in Condish and Pillow Soft Curls.

Ulta Black Friday Sale

Like many stores, Ulta is hosting a huge sale. We tend to prefer Ulta over Sephora here at WIRED because its free rewards program translates to actual cash off future orders, and the store sells both luxury and affordable products. (Sephora has a rewards program too, but points are redeemed for samples and trial-sized products.) Here are some of our favorites:

More Makeup Sales

Many of our favorite independent cosmetics manufacturers are having sales. These are some of our top picks.

  • Alleyoop Pen Pal for $20 ($5 off): Alleyoop is 20 percent off sitewide through November 30 and is one of our favorites for packing light. The whole lineup is multi-purpose or multi-use, and the products are actually good. We might not be traveling these days, but everything is still perfectly stocking-sized. The discount applies automatically during checkout.

  • RCMA No Color Powder for $11 ($4 off) with code CHEERS: This brand is well-known to professional makeup artists and it basically never goes on sale. The 25 percent off code applies sitewide, including this fan favorite no-color powder.

  • Three Ships Piña Colada Lip Exfoliator for $10 ($4 off): This is the best lip exfoliator we’ve tested, and the Piña Colada flavor is on sale. If your lips are chapped due to mask-wearing, exfoliating and then moisturizing can help them feel better. There’s also a storewide BOGO sale.

  • Colourpop Cosmetics Super Shock Shadow for $4 ($2 off): One of our favorite affordable beauty brands is 30 percent off storewide all week. The Super Shock Shadows are particularly great for five-minute makeup ahead of important Zoom meetings.

Sex Toy Deals

Photograph: Dame

The Dame Pom Vibrator for $76 ($19 off)

Dame Store

Dame’s entire store is 20 percent off through December 1. The Pom vibrator made our roundup of the Best Sex Toys and Tech. We like it for its approachability and versatility. We also like the Alu lube.

The Unbound Bender Flexible Vibrator for $51 ($17 off)

Unbound (Discount Applied at Checkout)

We haven’t yet listed this brand in our Sex Tech Buying Guide, but we like its products. The Bender is particularly neat. It’s waterproof, beginner-friendly, and super flexible.

Photograph: Mysteryvibe

MysteryVibe Crescendo for $105 ($45 off)


The MysteryVibe Crescendo has powerful vibrations and customization settings, and it’s a fit for lots of body types. The rest of MysteryVibes’ lineup is also discounted.

The Crave Vesper Vibrator Necklace for $45 ($24 off)

Crave (Enter TDAY35 at Checkout)

Crave is known for its cheeky, wearable Vesper necklace vibrator, which we like a lot. The Duet Pro is another good option—you can customize the vibration patterns privately and easily, and it recharges in any USB-A port.

Self-Care Deals

Colgate Hum

Photograph: Colgate

Colgate Hum Rechargeable Electric Toothbrush for $56 ($14 off)

Amazon ($60), Target, Walmart ($50), Colgate (Enter HUMFORTHEHOLIDAYS at Checkout)

I love the Colgate Hum. It’s a smart brush that’s actually done right—you don’t need to stare at your phone every time you brush your teeth in order to map your progress and get feedback—and it’s cheaper than most smart brushes out there.

There is a version that uses AAA batteries instead of a rechargeable internal battery. It’s also on sale for $40 from Colgate (with the HUMFORTHEHOLIDAYS code) and $45 from Amazon.

iHealth No-Touch Forehead Thermometer for $24 ($20 off)


This thermometer usually sells for anywhere between $30 and $50. It uses infrared to spit out a temperature reading in just one second, so you won’t have to convince a sick kid to let you hold a probe under their tongue. If you’re struggling to find a thermometer in stock, or you just want a backup, this might be a good option.

Kinsa QuickCare Smart Thermometer for $20 ($5 off)

Amazon (Click the Coupon Button)

Click the on-page coupon to get this deal. We don’t love that this product requires an app, but if you’re OK with pairing it to your phone and sharing your temperature data, the price is good. The app allows you to track your data over time, so you can see if your temperature is trending higher or lower.

Olika Hand Sanitizer Multipacks for $34 ($8 off)

Amazon (Click the Coupon Button)

If you don’t want to make your own hand sanitizer, and you’re tired of cheap mass-produced sanitizer that smells like rail vodka, this deal might be up your alley. Each refillable bottle has approximately 500 sprays.

Emme Smart Birth Control Case for $69 ($30 off)

Emme (Enter BF30 at Checkout)

I love using this birth control case. Not only is it just prettier than the plastic sleeve that birth control comes with, but it will gently remind you to take your pill so you don’t forget, and you can log your period symptoms and moods. Use the code BF30 at checkout to get this discount.

Kinflyte Freedom Posture Bra for $84 ($36 off)


Shoulder braces, like the BackEmbrace above, have their pros, but they can be bulky and ugly. For just a bit of help, Kinflyter’s bras are comfier and flattering. They come with compression panels, plus a grippy material on the shoulders that helps keep you straight. Plus, all of Kinflyte’s garments are made of recycled polyester knits from post-consumer plastic bottles.

Girlfriend Collective Compressive High-Rise Legging for $41 ($27 off)

Girlfriend Collective

Do you need a good pair of workout leggings? These are it. I was sternly anti-leggings that cost more than $10 or so, but then I tried these. They’re actually high-waisted (I have a long torso and most “high-waist” pants barely reach my belly button), they aren’t see-through like a lot of cheap ones, and they don’t need too much pulling up and readjusting as you run, squat, or downward dog. They’re also made of 25 plastic bottles and 79 percent recycled polyester, with recycled packaging. Once you’ve outgrown or have thoroughly worn them out, you can send them back to Girlfriend Collective for them to be recycled again (and you’ll get a gift card).

Theragun Elite for $299 ($100 off)


All Theragun devices are discounted right now, and we liked all of them in our testing, but the Elite was our favorite. It’s the quietest, comes with five attachment heads, and uses 40 pounds of pressure to sooth sore muscles.

Coway Airmega 400 for $480


It’s not a precise Black Friday deal, but Coway makes our favorite air purifiers, and they seem to be cheapest this time of year. The 400 is has cost upward of $600 at times this year. It’s best for large rooms up to 1,560 square feet, and its price reflects that. It’s intuitive to use with touch controls and a color-coded air quality monitor, and its filters are easy to change, too.

The smaller Coway 200M, was also on sale but it’s currently sold out (and it’s usually around $120 from Walmart. If you don’t need as big a purifier as the 400, it’s better to wait for the 200M to come back.

Black Friday Retailer Pages

Here are some of the other major sales going on right now. Check out our Black Friday tips for more advice.

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