EletiofeThe Science Behind Dry January’s Zero-Alcohol Hooch

The Science Behind Dry January’s Zero-Alcohol Hooch

-

- Advertisment -

Many people are taking a break from alcohol this month, a cultural moment that’s come to be known as Dry January. Beyond trends fueled by New Year’s resolutions, however, the de-alcoholized drink has been enjoying a boom. Beverage brands and fancy bartenders are crafting complex virgin cocktails and beers in an effort to tantalize the tastebuds of sober folks, temporary teetotalers, and the generally alcohol-averse. But how do they actually devise these drinks? And how well do they hold up to our cultural expectations of what “drinking” should be?

This week on Gadget Lab, WIRED senior correspondent Adam Rogers joins us to talk about the science of booze and not-booze.

Show Notes

Read Adam’s book Proof: The Science of Booze.

Recommendations

Adam recommends bitters, indulging your hobbies, and subscribing to WIRED. Lauren recommends Letiz’s Eins Zwei Zero Sparkling Riesling non-alcoholic white wine. Mike recommends the free (and non-profit) streaming service Radio is a Foreign Country.

Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here.

How to Listen

You can always listen to this week’s podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here’s how:

If you’re on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts, and search for Gadget Lab. If you use Android, you can find us in the Google Podcasts app just by tapping here. We’re on Spotify too. And in case you really need it, here’s the RSS feed.


More Great WIRED Stories

Latest news

REVIEW: Fiokee – MAN [ALBUM]

'Good Time,' 'Personal,' 'Number One,' 'Koni Koni' and 'Goodness and Mercy' are such amazing record with high calibre replay...

‘Zero-Click’ Zoom Vulnerabilities Could Have Exposed Calls

Most hacks require the victim to click on the wrong link or open the wrong attachment. But as so-called...

Brother Who Defiled His Sister For Years In Family Home Is Jailed

A Central Criminal Court has sentenced a man to seven years imprisonment after he repeatedly had unlawful carnal...

Man Drugged And Blindfolded His N*ked Wife So His Colleague Could R*pe Her

The Singapore Supreme Court has heard the harrowing story of a man who drugged and blindfolded his wife of...
- Advertisement -

I Started Smoking Because I Was Depressed – Toyin Abraham Opens Op On Life Challenges

Nigerian actress and filmmaker, Toyin Abraham has opened up on her struggles in the past which turned her into...

I’ve Been Receiving Threat Messages For Not Supporting Tinubu’s Ambition – Buhari’s Aide, Ojudu

Ojudu The Special Adviser to the President on Political Matters, Babafemi Ojudu has cried...

Must read

REVIEW: Fiokee – MAN [ALBUM]

'Good Time,' 'Personal,' 'Number One,' 'Koni Koni' and 'Goodness...

‘Zero-Click’ Zoom Vulnerabilities Could Have Exposed Calls

Most hacks require the victim to click on the...
- Advertisement -

You might also likeRELATED
Recommended to you