Ladipoe’s ‘Feeling’ is the most streamed track in Nigeria this year.
Music streaming giant Spotify today unveiled Wrapped – an annual round-up of the top artists, albums, songs and playlists of the year as streamed by users on the platform from around the world.
In a year when we were getting to grips with the new normal, what was Nigeria’s soundtrack?
In a first for the region, here are the 2021 Wrapped results, defining how Nigerians sought to stay entertained, informed, and connected with their favourite local and global music artists.
Who are Nigerians listening to, and who are the newcomers that are shaking up the music scene?
Who still has staying power in the new normal and how do our local artists compare with the globe’s top hits and international hitmakers?
- The love for local music continues in the most streamed female artists in Nigeria, with Tems topping this list. Nineteen-year-old Ayra Starr, who is also Spotify EQUAL’s November artist, is the second most streamed female artist. Doja Cat is the only international artist in this top five, coming in third. Teni is the fourth most streamed female artist, and Tiwa Savage is fifth.
- The playlist that Nigerians showed the most love is Hot Hits Naija, which really cements the fact that Nigerians love homegrown music.
To further give its users in Nigeria a more personalised feeling, Spotify has added a personalised Wrapped experience which has fun features such as:
- Data stories to express a user’s year in audio – In addition to a user’s top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped experience includes features such as: 2021: The Movie, Your Audio Aura and 2021 Wrapped: Blend.
- Shareability- Fans can share their Wrapped cards on social channels like Snapchat, Twitter, Instagram, Facebook, and TikTok.
- Exclusive experiences for top fans – An exciting feature is videos from more than 170 artists and creators, thanking fans for having them in their Wrapped. These thank you videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists. Spotify will also be rolling out Spotify Clips for Podcasts and fans will be able to view special thank you messages from some of their favorite podcast hosts by visiting a participating show’s page on the platform.
The full breakdown of the top lists is below.
Most streamed artists in Nigeria
Most streamed female artists in Nigeria
Most streamed tracks in Nigeria
Most streamed albums in Nigeria
Most streamed playlists in Nigeria
It’s clear that Nigerians are loving the content coming out of the region and creators are making the most of platforms like Spotify to share their culture with the rest of the world through music.