The countdown to the 2026 World Cup is on! Each day ahead of the tournament’s return to North America, Yahoo Sports will highlight an insight or moment that showcases just how grand the world’s biggest sporting spectacle has become — even beyond the expanded field of this year’s global event.
At the 2026 World Cup, teams will show off their skills on the global stage, but they’ll also broadcast one of the other stars of the show — the kits.
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Teams are given a chance to flash their country’s colors with pride, outfitted in new home and away kits for the tournament. And while the majority (77%) of this summer’s jerseys were made by the big three sportswear companies of Adidas, Nike and Puma, there will be a number of other brands showing up at the tournament as well.
Overall, Adidas’ goal of establishing itself as a soccer-focused brand has worked well. The German company designed kits for 14 of the nations at the tournament — nearly a third of the 48-team field. Adidas’ lineup includes some heavy hitters, such as Germany, Japan, Spain, co-host Mexico — and, of course, reigning World Cup champ Argentina.
Next on the list is Nike, which is outfitting 12 nations. That quarter of the field includes two of the co-hosts, with the United States and Canada both among the loyal Nike customers. (The United States’ home and away jerseys, which feature a stars pattern and a stripes pattern, respectively, were released in March.) After that is Puma, which designed 11 kits, including teams like Portugal and Morocco.
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Beyond the big three are a smattering of smaller brands. Jordan and Bosnia and Herzegovina are both getting dressed by Spanish brand Kelme, while nine other teams are the sole representatives of their brands at the World Cup.
Three nations — Ecuador, Iran and Uzbekistan — opted for locally based companies to design their jerseys, with Marathon, Merooj and 7SABER making those kits, respectively. Other brands that will be represented include Capelli Sport (Cape Verde), Umbro (Democratic Republic of Congo), Saeta (Haiti), Jako (Iraq), Reebok (Panama) and Kappa (Tunisia).
Here’s a full breakdown of all of the companies making the World Cup kits:
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Adidas (14): Algeria, Argentina, Belgium, Colombia, Curaçao, Germany, Japan, Mexico, Qatar, Saudi Arabia, Scotland, South Africa, Spain, Sweden
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Nike (12): Australia, Brazil, Canada, Croatia, England, France, Netherlands, Norway, South Korea, Turkey, United States, Uruguay
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Puma (11): Austria, Czechia, Egypt, Ghana, Ivory Coast, Morocco, New Zealand, Paraguay, Portugal, Senegal, Switzerland
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Kelme: Bosnia and Herzegovina, Jordan
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Capelli Sport: Cape Verde
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Umbro: DR Congo
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Marathon: Ecuador
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Saeta: Haiti
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Merooj: Iran
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Jako: Iraq
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Reebok: Panama
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Kappa: Tunisia
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7SABER: Uzbekistan
