We launched our branded merch store in September 2023 to mark WIRED’s 30th birthday. The response has been amazing—which we fully expected, since our readers have been asking us to sell WIRED shirts, tote bags, and the like for almost as long as we’ve been around.
Now, we’ve given SHOP.WIRED a midsummer glow-up and added a few new items. There’s an 11-ounce WIRED/TIRED mug, with “WIRED” on one side and “TIRED” on the other so you can communicate exactly how caffeinated (or uncaffeinated) you are whenever you lift the vessel to your lips. There’s also an adjustable hat with “Angry Nerd” on the front, a throwback to one of WIRED’s most popular columns and a way to announce to the world that you’re mad about something. (If you have thoughts about Star Wars, Elon Musk, or generative AI, then congratulations, you’re an Angry Nerd.) We also have a new shirt: a long-sleeve black T with a sweet drawing of a cute little robot friend on it.
Some of the things you’ll find at SHOP.WIRED:
- NEW: The WIRED/TIRED mug, available in blue and orange.
- NEW: Robot long-sleeve cotton shirt. It comes in black, with a subtle white illustration of a robot’s face on the left breast.
- NEW: The Angry Nerd hat, in a low-profile black baseball cap style—also known as a “dad hat” style, though children are not required to be an Angry Nerd. The WIRED logo is embroidered on the back.
- Stately short-sleeve cotton T-shirts with the iconic WIRED logo front and center. Choose from a black logo on a white tee or a white logo on a black tee. Either way, you’ll never look sharper!
- A long-sleeve “Longreads” cotton tee with a WIRED logo on the front and a conceptual illustration of our “W” logo on the back.
- A 32-ounce water bottle (made by the excellent brand Miir) bearing WIRED’s signature “W” logo floating in a field of acid green—an attention-getting colorway that evokes the thermonuclear palette popularized by WIRED’s founding design directors, John Plunkett and Barbara Kuhr.
- A WIRED tote bag. Because honestly what is a merch store without a tote bag?
- A Jenny Sharaf tote bag featuring the artist’s rendering of our “W” logo.
- Not one but two laptop sleeves: One with a chrome-colored “W” logo, and another featuring a colorful spattering of interlaced “W” logos meant to mimic the block patterns that adorn the spines of our print magazine.
It’s a solid lineup now, and there’s still more to come. We know you love merch almost as much as we love spinning up creative designs for things you can carry around. So let’s show each other the love we deserve, shall we?
