With more than 2 billion users, WhatsApp is the most popular end-to-end encrypted communication platform in the world. The company says that throughout the Covid-19 pandemic users have expanded how they communicate on the platform—coming together to cope with challenges from parenting and schooling to mutual aid and political organizing. In response, WhatsApp announced on Thursday that it is developing a new suite of features, known as “Communities,” that will allow the app to function more like productivity software, such as Slack or Microsoft Teams. In addition to the DMs and group chats that are already available, users will be able to bundle sets of group chats together under the umbrella of an organization or common theme.
Communities will be housed in a tab separate from the standard WhatsApp landing page and will offer a way to organize disparate channels. These groupings will also have new features for administrators so they can send messages to an entire community and add and remove sub-groups. WhatsApp says it is beginning limited beta testing of Communities now, with support for both iOS and Android, so it can get input before finalizing the feature.
“We’ve been using Communities ourselves internally for the last few months as we got all the pieces in place, and that’s been helping us find things we know we need and additions to make,” says Will Cathcart, Meta’s head of WhatsApp. “But I think it’ll be particularly helpful for us to have other communities around the world that are dealing with very different types of problems and challenges use it, because we’ll get feedback that better matches a much broader range of needs than just what we’re going to get from our own team.”
End-to-end encrypted communication services like WhatsApp offer users privacy and security assurances because the platforms are designed so the companies that run them can’t access the content of users’ messages and calls. This means, though, that abusive and illegal communications also receive that same protection, a challenge that has plagued WhatsApp and other platforms. The company has attempted to limit the spread of disinformation using tools like forwarding limits and reporting mechanisms to approach the problem from different angles. With Communities, Cathcart says, there’s potential to further improve these issues by empowering administrators who have a more nuanced understanding of their organizations or groups and creating structures that can flag potentially abusive behavior.
Users will have to be invited to join Communities—they won’t simply be able to search for open, free-for-all channels, as they are in services like Telegram. And Cathcart says WhatsApp will be expanding its forwarding limits to Communities, so messages that have already been forwarded can only be forwarded again to one group at a time.
WhatsApp already has access to “metadata” about users’ communications—things like the account name, IP address, and timestamp associated with each message. Similarly, Communities will be end-to-end encrypted but allow WhatsApp to see metadata and some information about how a Community is organized.
